内容是一个网站最有价值的部分，内容为王就是这个意义，用户会见您的网站的独一目的是获得有价值的内容，丰厚的内容，精确的内容，不息更新的内容是乐成企业网站的三个要素。完美企业网站建造的 101 项目的中，有 23 项是关于内容的，我们把内容放在首位，终究上，您该当把 80% 的重心放在内容下面，这 23 项内容目的分辨为：
Content is a web site most valuable part, content is king is this meaning, the user access to your website only purpose is to get valuable content, rich content and accurate content, and constantly update the content is successful corporate site of the three elements. Perfect enterprise production site in the 101 index, 23 item is about the content, we put the content in the first place, in fact, you should put 80% of the center of gravity in content top, the 23 item index respectively is:
丰厚的内容(Rich content)
一个内容匮乏的企业网站，给用户带来的绝望是难以想象的，用户经由搜刮引擎，告白，或朋侪先容分开您的网站，是带着需求而来，他们对您的企业，产物，办事穷困领会，在这个时候，企业网站是最该当施展价值的时候，好的企业网站的建树者该当揣摸用户的需求，他们为什么来，希望看到甚么，他们会碰着甚么成绩，我们怎样处置惩罚，带着疑问而来的用户是最具潜伏价值的用户，您的内容不管何等周密都不为过。但是实际的景遇是，用户除一些美丽画面，甚么也没看到，您的产物，产物的特色，代价，包装，消费周期，办事，支持文档，成绩及解答等等，用户希望这些内容越详细越好，很多企业具有这样的心思，我们只是放一点产物材料上去，用户感乐趣，天然会和我们联系。
A lack of content of the enterprise web site, to the disappointment of users into is hard to imagine, users through the search engine, advertising, or friends came to your web site, is with the demand and come, they are on your enterprise, product, service the lack of understanding in this time, the enterprise web site is the most should play value, good enterprise website builders should guess who the needs of users, why are they coming to, want to see something, they will encounter problems, how do we solve, with doubt and to users is the most potential value of customer, you no matter how good the content of too much. But the reality of the situation is, the user besides some beautiful pictures, what also didn't see, your product, the characteristics of the product, price, packing, production cycle, service, supporting documents, problems and solutions, and so on, the user hope these content the more detailed, the better, a lot of enterprises with this kind of psychology, we just put a little product material up, users are interested, naturally and contact us.
终究上，如果您的这些材料偏激大略，匮乏，用户会对您的气力产生怀疑，我曾为一个处置机床附件出口的企业供给 IT 征询办事，那是一个非常乐成的公司，有一次，他拿出他们的产物目次给我看，那本目次有 500 页厚，下面密密层层地编排着非常详确产物数据，我看到那本目次的一刹时就知道他们为什么乐成了。企业网站也是一样。
In fact, if your these material too humble, lacking, and user of your strength suspicion, I used to be a machine tool accessories export enterprise engaged in the provide IT consulting services, that is a very successful company, once, he took out their product catalog to let me see, that this directory has 500 pages thick, IT sucked a very detailed arrangement of product data, I see that this catalogue of the moment we will know why they succeeded. The enterprise website also is same.
精确的内容(Accurate content)
没有效户会容忍您网站上的误差，他们会感觉您不专业，不仔细，如果一个企业在网站这些软的器材上都错漏百出，它的产物也不会好到那边去。您在创作站点内容的时候，需要不息搜检，校正，终极，也是最重要的，您要以一个用户的身份经常会见自己的网站，您会创造很多误差，这时候您必定不要等待，不要说过两天我就矫正，过两天的意义是您永久都不会去矫正这些误差，有一些企业，他们网站上供给的德律风是永久也打欠亨的，由于阿谁号码早就变了，您该当马上改正，当代的 CMS 网站能够让您非常轻易地完成这一点。
No user will put up with your site on the wrong, they will think you are not professional, not earnest, if a enterprise in the soft thing on the web site are complete flawed and its products is also not good where to go. You in the creation of the content of the site, needs to constantly check, proofreading, finally, and most important, you need to a user's identity often visit their website, you will find many mistakes, then you must not wait, don't say that in two days I will correct, two days mean you'll never go to correct these mistakes, there are some enterprise, their website the phone is forever also provide couldn't get through, because the number would have changed, you should immediately correct, the modern CMS website can let you very easy to realize this.
不息更新的内容(Updated content )
这几近是今朝中小企业网站的通病，这些网站的大多来自企业主管的一次心血来潮，他们花了少量时候和预算建树了网站，认为这样便完事大吉，今后便将这个网站抛在一边。永不更新的网站对只来一次的用户来说没有甚么，而只来一次的用户对企业也经常带不来发卖，但是，如果用户对您产生乐趣，他们就会再来，只需对您的产物和办事成心购买的用户才会频仍来访，如果您的网站从不更新，对您偶然的用户也许不会察觉，对您成心的用户必定会看到，从不更新的网站恰好是给您最有价值的用户带来疑虑，他们会怀疑您的营业已平息。
This is almost the common problems of small and medium-sized enterprises at present site web sites, which are mostly from the enterprise competent a whim, they spent a lot of time and budget the website construction, thought this was done right, from now on will be behind this site. Never updated site to only coming a users have no what, but only to a user to enterprise also often take not to sales, however, if the user to interested in you, and they will come again, only to your products and services are interested in buying user would frequent visitors, if your website never update on your unintentional users may not become aware, for your intention to users will see, never updated site just is the most value for your users into doubt, they will doubt your business had stalled.
内容要专业(Content must be professional)
内容必定要能够体现您的企业本质，用户和您建树破费关系之前，他们会经由网站上的内容忖度您的产物和办事，您网站上内容代表您的产物，专业的内容会让用户信赖的产物和办事也富足专业。同时，专业的内容经常具有威望性，您的内容也许会被很多人援用，链接，无形中为您带来告白宣扬感化。
Content must be able to reflect your enterprise quality, users and you build consumer relationship before, they will pass the content on the website of your products and services speculation, your website content represent your products, professional content will let users believe products and services and professional enough. At the same time, professional content often has the authority, your content may be many people quoted, links, virtually bring you advertisement publicity function.
具有原创性(Are original)
这不仅是版权成绩，也关系到您的公信力。优良的企业有自己的见解，有话语权，如果您的网站只是摘录他人的内容，会让人感觉您的企业也毫无建树。原创性的内容是建树您的话语权的最重要路子，任何企业都该当经由专业文章，行业尺度，***等内容建树自己的威望。
This is not only the copyright problem, but also related to your credibility. Excellent enterprise have their own views, a right, if your website is only excerpts from the content of the others, can let a person feel that your enterprise also useless. The content of the original is to establish your right is the most important way, any enterprise should through the professional articles, industry standards, white ***s content establish his own authority.
内容要完全(Content to complete)
传统企业网站的建树流程一般是这样，企业事前供给内容给想象人员，想象人员再将这些内容编排宣布到网站。很多企业没法一次就把完全的内容网络完全，大师经常说，这一段临时没有，等过两天再整顿一下，一样，过两天的意义是，这段内容便永久缺失了。我见过有数内容残缺不全的企业网站，也许某个产物穷困图片，也许某段内容在默许说话版本中有，进入别的说话版本却空着，也许点击了某个下载链接却前往404误差。
Traditional enterprise website construction process is usually so, enterprise prior to the design personnel to provide content, design personnel then will these content arrangement released to the web site. Many enterprises can't once is intact content collection is complete, everybody often said, this a temporary no, wait until after two days to clean up, also, two days mean, this section will always missing. I've seen countless content incomplete enterprise web site, or a product without pictures, or a content in the default language version, into the other language versions but empty, or click on the download link back to 404 is a mistake.
您需要不息会见自己的网站，仔细搜检那些内容不完全的处所，如果某段内容不完全，与其放在那边让用户疑惑，还不如将它拿掉。一样，当代的 CMS 网站答应您随时增补您的内容，要延续地这样做。
You need to keep visit their website, carefully examine the information is not complete place, if a information is not complete, and let the user confusion in there, you will take off it. Also, the modern CMS site allows you keep supplement your content, to continue to do so.
内容要包括图文，但以笔墨为主有言道，片图抵千言(A PIcture Is Worth A Thousand Words)，图片，表格，和需要的多媒体素材(视频，Flash，音频)等等能够帮您更好地表达，也会让您的用户不至于太死板，但这些素材不行过量，您的内容仿照照旧该当以笔墨为主，过量的媒体味让页面很难敏捷翻开。
Content to include the graphic, but with an text-based way, thousands of figure Is said (A PIcture Is Worth A Thousand Words), pictures, forms, and the necessary of multimedia material (video, Flash, audio) and so on can help you better expression, will let your user not too boring, but these materials do not too much, your content should still to text-based, too much media will make the page difficult to quickly opened.
内容要体现企业的价值观(Content to reflect the values of the enterprise)
您不行哄骗有违企业价值观的内容，一个供黑客哄骗的网站也许包括一些体系破解文章，但这样内容不管如何也不会出现在微软的网站。您的内容该当向会见者传送安康，主动的信息，网站是民众媒体，任何不当的谈吐都也许为您的企业带***方面的成绩。
You may not use against the enterprise values of the content, a web site for hackers use may contain some system cracked the article, but such content anyway also won't appear in Microsoft's website. Your content to visitors should pass health, positive information, web site is the public media, any improper remarks may for your enterprise with public opinion.
要辨别不合地区与文明的受众最基本的要求，如果您是一家国际性的企业，您的网站最少要包括一个英文版和一个当地说话版本，如果您的重要市场是，比如说德国，那末，供给一个德语版本也不为过。不合说话版本之间的内容不是错杂的互译，内容要基于当地的营业状况，文明与习惯，这一点，闻名的杀毒软件建造商 Kaspersky 做得非常好。
To distinguish between different regions and culture of the audience is the most basic request, if you are an international enterprise, your web site at least to include an English version and a local language version, if your main market is, for instance, Germany, so, provide a German version too much. Different language version of content between is not a *** translation, content should be based on local business status, culture and customs, this, the famous Kaspersky anti-virus software maker is very good.
企业材料(profile)是用户快速领会企业的重要路子，您的汗青，展开，事迹，您的重要营业，市场，雇佣状况等等，只需是能够公然的信息，都该当让用户看到，要尽也许详细。
Enterprise material is the user quickly understand the important way of enterprise, your history, development, performance, your main business, the market, the employment situation and so on, as long as it is public information, should let users see, to as much detail as possible.
公司静态，企业或行业旧事(Dynamic company, enterprise or industry news)
这些内容该当出现在主页，用户一出去就能够看到，这是坚持您的网站延续更新的最好的方式，您的新产物，新营业，展览计划，促销勾当，本行业的旧事，市场察看，产物门路图等等，经由这些旧事静态，
营销型网站改版公司，让用户时候感觉您的企业充斥活气，您的营业在延续展开。您能够哄骗企业 Banner 图片的形式，将最新静态建组成吸收人的图片，动画，微软的网站每隔几天就会用一些非常清新的 Banner 图片浮现他们企业静态。
These contents should appear in the home page, the user came in and can see, this is to keep your website last updated the best method, you of the new products, new services, exhibition plan, sales promotion, the industry news, market observation, product roadmap, etc., through these news dynamic, let users time feel that your enterprise full of energy, your business in sustainable development. You can use the enterprise Banner picture form, will the latest dynamic make attractive pictures, animation, Microsoft's website every few days with some very pure and fresh Banner pictures show they enterprise dynamic.
团队信息(Team information)
必定将您的团队材料宣布到网上，如果一个用户对您的产物感乐趣，他对您的团队也会充斥猎奇，为什么不满足他们，同时，如果能亲眼看到产物团队，很多用户会取消对您的产物的疑虑，团队信息能够增强您产物的通明感。团队信息能够包括团队的教导背景，行业履历，专业成就和他/她在团队中所起的感化。如果您的团队成员有自己的博客，也能够供给他们的博客链接。
Some will your team material on the web, if a user to your product interested in him, and to your team will also be full of wonder, why don't meet their, at the same time, if we can see the product team, many users will reassure on your product doubts, team information can enhance your product with clear. Team information can be included team education background, experience in the industry, professional attainments and he/she's role in the team. If your team members have my own blog, also can provide their blog link.
您的产物或办事(Your product or service)
这是企业网站必不行少的，产物和办事信息要富足详细，终究上您在这方面的内容投入该当永一直息，只需您的产物在革新，新产物在启示，新办事在启示，您就该当随时将这些新的内容浮现给用户。产物材料包括产物规格，特色，在同类产物中的上风，优势，产物的尺寸，材质，包装，代价(也许最少是代价范围)，图片，消费周期，不要等用户打德律风来问，您该当让用户直接在网站上领会到您认为需要在德律风中才调说清的器材。 This is essential to the enterprise web site, product and service information to detailed enough, in fact you in this aspect content into should never stop, as long as your product in improvement, new product development, new services in the development, you should always will these new content shows to users. Product information including product specifications, characteristics, in the similar products in the advantage, disadvantage, product size, material, packing, price (or, at least, is the price range), pictures, production cycle, don't wait for the user calling to ask, you should let users directly on the website realized that you think needs in a telephone call in to clear things.
办事与支持(Service and support)
企业网站越来越成为企业供给办事与支持的中心，您在德律风中向用户反复解答的各种成绩，都该当在办事与支持中体现，这能够哄骗户在24小时之内随时获得帮忙。办事与支持内容能够包括产物文档，哄骗技术，疑问排遣，装置与珍爱说明等等，企业该当不息积累办事与支持方面的内容，并对这些内容组织，整顿，范例，组成完全的产物知识库，这能够明显降落野生支持的本钱和压力。
The enterprise website has become more and more enterprises to provide service and support center, you on phone users to answer all sorts of problems repeatedly, should be in service and support in reflect, the users can at any time in 24 hours to get help. Service and support the content may include product documentation, using skills, troubleshooting, the installation and maintenance instructions, and so on, the enterprise shall be the accumulation of service and support, and the content of the content of organization, organize, norms, form complete product knowledge base, this can significantly reduce artificial support costs and pressure.
您的产物或办事的扩大知识(Your product or service extension of knowledge)
除通例的产物知识，您还需要对这些知识举行延长，您能够通 过专业文章，***等体式花式，揭橥您外行业中的成就，扩大知识能够提高您的企业外行业中的威望并博得话语权，这些内容需要有必定的见解，能博得行业认可，您也能够将这些文章在别的媒体揭橥，并供给对您网站上类似内容的链接，这也是提高您站点 SEO 排名的最好的路子。
In addition to conventional product knowledge, you also need to extend these knowledge, you can be connected the professional articles, white ***s way, express your in the industry's attainments, expanding knowledge can improve your enterprise in the industry's authority and win the discourse right, these content will need a certain insight, can win by industry, you can also will these articles published in other media, and provide for your web site similar content link, this also is to improve your site ranking of the best way of SEO.
产物的购买和促销信息(The purchase of the products and promotion information)
要让终极对您的产物动心的用户知道如何去购买您的产物。您能够供给您在各地的经销商的详细联系体式花式，您的专卖店的地点，德律风，交通，营业时候，您的产物的订购细节，指点代价，付款体式花式，派送或发运体式花式，这些内容需要精确，详细，这些内容的破费者行将成为您的正式用户，是您背面苦心运营的了局，绝对不该当在这里让他们走掉。
To make ultimately for your product of impressive user know how to buy your products. You can offer you in the distributors around the contact details, your store address, telephone, traffic, the business hour, your product order details, the guiding price, payment, delivery or shipping way, these content need precision, meticulous, the content of the consumers will become your formal users, is your front elaborations of the results, should never be here let them walk off.
网站帮忙信息(Web site help information)
一点也不奇异，经常有一些网站让人摸不着头脑，您不知道应如何哄骗它们。对一些界面不是很明显的网站，该当包括利便的帮忙信息，帮忙用户哄骗您的网站，这些帮忙信息该当非常及时(Handy)，您在手足无措地时候，能马上找到。必定不要象传统软件那样，将全数帮忙信息编译到一个复杂的文件里，让用户自己找，帮忙信息该当就在哄骗现场或四周。
Not oddness, often some of the sites make people confused, you don't know how to use them. For some interface is not very obvious web site, should include convenient help information to help users use your web site, these help information shall be very timely (Handy), you are at a loss, can find immediately. And certainly don't like traditional software that, will all help information compiled to a huge files, let users find their own, help information shall be in use or near the scene.
罕见成绩及解答(FAQ) The common problems and solutions (FAQ)
FAQ 内容该当放在非常显眼的职位，FAQ 是帮忙用户敏捷上手的最好路子，由于 FAQ 是绝大大都人关怀的成绩及解答，有履历的用户分开一个新企业网站会直接去找 FAQ 以便敏捷领会他/她想知道的器材，由于绝大大都用户没有耐烦去一页一页地浏览您的内容，他们会看看其他人都问过甚么，和您是怎样回覆的。
FAQ content should be placed in very conspicuous position, FAQ is to help the user to quickly get optimal path, because most people care about is FAQ problems and solutions, experienced users to a new enterprise web site will go direct to the FAQ about him/her to quickly want to know things, because most users don't have the patience to a page and a page of browsing your content, they will see other people have asked what and how did you answer.
司法声明(版权，隐私条目，哄骗条目，免责声明等) Legal statement (copyright, privacy provisions, terms of use, disclaimer, etc)
虽然不是每一个企业都有司法顾问，但您总能找到一些适宜您的声明内容，连系您的实际景遇，将这些声明放到您网站的底部，它们也许没有几非常表现用处，但在万一出现胶葛的时候，这些声明能够降落您的费事。
Though not every company has the legal adviser, but you will always find something suitable for your statement content, with you and the conditions of these statements in the bottom of your website, they may not have much very show use, but in one thousand when occurrence dispute, the statement can reduce your trouble.
职位空白与雇用信息(Job openings and recruitment information)
如果您曾被评为最好雇主，将雇用和职位空白信息放到自己的网站，比放到专业雇用媒体也许更有效，能主动到您的网站寻觅义务机遇的人必定对您敬慕已久，您该当重视这些有心人。
If you have been recognized as the best employers, will recruitment and vacancy information on your own web site, than in professional recruitment media may be more effective, able to take the initiative to your site looking for the opportunity to you must admire already for a long time, you should pay attention to these willingly.
公用于大客户和协作同伴的内容(Dedicated to big customers and partners content)
您能够在网站上启示特地的地区，供您的 VIP 客户或协作同伴哄骗，您能够为不合客户供给特征化内容，这类办事体验是非常让客户舒心的，我的一个 Comsharp CMS 客户便在他的网站上为大客户建树了一个定单跟踪体系，每一个客人的每份定单，都宣布鄙人面，包括定单日期，产物，金额，运期，装运材料，装运票据副本，付款景遇，了如指掌，每一个客户只需哄骗他们自己的帐户上岸，就会看到自己全数定单的实施景遇。我另有一个 Comsharp CMS 客户处置工艺礼物出口营业，他们的产物针对不合市场，他为不合市场的客户供给了不合的产物目次区，客户上岸后，只看到与他们相干的产物材料，不仅节俭了时候，还幸免了协作敌手对秘要材料的盗取。 如果您是上市公司，您该当公然上市材料 您的股东，董事会成员，您的股分漫衍，股票代价，财务陈述，利润，分红等等材料，上市公司需要通明感，您需要将这些必须对股东公然的材料宣布到网站上，并随时更新。
You can open up on the web site specific area, for your VIP customers or partners use, you can for different customers with personalized content, this service experience is very let customers of shu xin, one of my Comsharp CMS customer and on his web site for large customers to establish a order tracking system, each guest for each order, were published in the above, including order date, product, amount, shipment date, shipment material, copy of shipping documents, payment status, be clear at a glance, and each customer as long as their account login, you will see all order implementation. I have a Comsharp CMS clients engaged in export business gifts, their products for different markets, he for different market clients with the different product catalogue area, client after landing, see only and their related material, not only saves time, avoids the competition of confidential information to steal. If you are a listed company, you should be public material your shareholders, the members of the board of directors, your shares distribution, stock prices, financial report, profits, dividends and so on material, the listed company need transparency, you need to put these must be to shareholders public material released to the site, and updated.
Blog, BBS, Comments 等静态内容(Blog, BBS, Comments and dynamic content)
您的网站上也能够供给团队成员的博客，民众接头区，员工交流地区，同客户的交流区，用户批评等内容，这些静态内容让您随时领会用户的需求和诉苦，以便及时革新自己的产物和办事。
Your website can also provide team members of the blog, the public discussion forum, staff communication area, with the customer communication area, the user comments and the content, the dynamic content so you can learn the user's needs and complain, so that to improve their products and services.
本文宣布于北京网站建树公司尚品中国http://www.sino-web.net/